Overview

Performance Manager / London / 3 month freelance contract

Key Responsibilities

• Performance Reporting: Design, develop, and deliver regular Tier 3 performance reports for Ford, ensuring accuracy and actionable insights. This includes bi-weekly/monthly reports for key campaigns like "Go Electric".
• Design, develop and deliver bi-weekly central reports for Tier 3 and Tier 4 markets.
• Data Analysis & Insights: Analyze campaign results and market media performance to identify trends, opportunities, and areas for optimisation. Collaborate with clients to analyze results for campaigns like Model-E and Blue.
• Template & Process Enhancement: Take the lead on improving and standardising monthly reporting templates to ensure consistency and efficiency across markets.
• Client Collaboration: Act as the main point of contact for performance-related discussions, presenting findings and recommendations to both internal teams and the Ford client.
• Team & Market Coordination: Work closely with local and central teams to establish clear goals and efficient ways of working, ensuring timely and insightful performance updates.

Key Skills / Experience

• Experience working within Meta Business Suite, full capabilities of the platform (events manager, ads reporting etc), as well as other paid platforms, including Google, X, TikTok, LinkedIn, Snapchat or Pinterest
• An in-depth understanding of pixel and UTM tracking implementation across platforms, and how to analyse conversion and Google Analytics data

Duration: 3 month contract

Location: London (3 days a week on-site)

Rate: Up to £300 per day (IR35 not assessed yet)

Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Advertising, Information Technology, and Marketing
• Industries: Advertising Services and Data Infrastructure and Analytics