Montgomery Events, part of Montgomery Group, is looking for a dynamic and commercially driven Sales Director to work across the UK and European business. Currently operating in high-growth sectors, the business is on an ambitious expansion path, diversifying into new markets and formats while strengthening our established presence in business events in the food, hospitality and design sectors.

This is an exciting opportunity for an experienced commercial leader to join a well-established organisation as it scales across industries. You will be working in close partnership with Portfolio Directors and Event Leaders within a matrix management structure. A background in the events sector is not essential – we are looking for a proven sales leader with a track record of exceeding targets, driving growth, and inspiring teams to deliver exceptional results.

ROLE PURPOSE

To lead, scale, and inspire a high-performing sales team across multiple brands to surpass ambitious revenue targets. You will set the standard for excellence—driving a culture of accountability, energy, and continuous improvement. Through data‑driven coaching and strategic leadership, you’ll accelerate growth, elevate performance, and attract, develop, and retain exceptional sales talent to deliver sustained commercial success.

KEY RESPONSIBILITIES

• Deliver and exceed multi-million-pound revenue targets across assigned portfolios.
• Own and execute the sales strategy, including pricing, yield management, and account growth plans.
• Drive cross‑sell and up‑sell initiatives to maximise client ROI and portfolio performance.
• Manage senior client relationships, securing renewals and multi‑year, multi‑brand partnerships.

• Lead a high-performing, multi‑brand sales team with clear goals, structure, and accountability.
• Implement consistent coaching practices (1:1s, pipeline reviews, deal strategy sessions, call coaching).
• Develop team capability through tailored development plans and structured career progression.
• Oversee onboarding and continuous training programmes to enhance product knowledge and sales skills.

• Develop and deliver a structured sales curriculum, including playbooks, training, and peer learning.
• Use data‑driven insights and AI tools to improve sales performance, customer engagement, and efficiency.
• Partner with Marketing and Content teams to ensure compelling propositions and high‑quality proposals.
• Shorten sales cycles and improve conversion through repeatable, scalable sales processes.

• Define clear, transparent performance metrics for individuals and teams (revenue, pipeline, conversion, forecast accuracy, CRM discipline).
• Maintain a strong operating rhythm with regular forecasting, reviews, and performance dashboards.
• Champion CRM excellence and ensure all decisions are data‑led and insight‑driven.

• Foster a winning sales culture built on recognition, accountability, and continuous improvement.
• Launch incentive programmes that reward performance, customer success, and data quality.
• Celebrate achievements publicly to build team pride and engagement.

• Recruit high‑calibre sales talent through structured assessment and competency‑based hiring.
• Build a talent pipeline and reduce attrition through career development and recognition.
• Strengthen Montgomery Group’s position as an employer of choice for sales professionals.

• Work closely with Marketing, Content, and Operations to align on proposition design and delivery.
• Ensure feedback from clients and sales informs product development and sponsorship offerings.

PERSONAL ATTRIBUTES

• Commercially sharp with a growth mindset and bias for action.
• A hands‑on, approachable leader who develops others and sets a high bar.
• Resilient operator with clear, decisive communication skills and high ethical standards.

COMPETENCIES

• Proven leadership of large, multi‑brand sales teams at the Director level.
• Exceptional coaching, negotiation, and closing skills.
• Data‑driven decision making and management; advanced forecasting and CRM expertise.
• Ability to present confidently at board‑level communication and nurture senior client relationships.
• Strategic thinker with meticulous planning and organisational skills.

WHY JOIN US

Montgomery Group is a purpose‑driven, collaborative, and ethical business with a proud 130‑year heritage as a family‑owned company. We care deeply about our people and the communities we serve. As we continue to grow, we remain committed to growth with integrity, empowering our teams, nurturing talent, and living our values every day.

Montgomery Group is an equal opportunity employer, committed to diversity, inclusion, and fair access to opportunity. We aim for 50% female representation on all shortlists for this role and warmly welcome applications from candidates with disabilities, provided the minimum requirements are met (please note, our office is sadly not wheelchair accessible).

We encourage applications from individuals with transferable leadership and sales experience, even if you haven’t worked in events before. If you’re motivated by growth, leadership, and building high‑performing teams, we’d love to hear from you. We understand that women and underrepresented groups sometimes hesitate to apply unless they meet every criterion; if you believe you can succeed in this role, we encourage you to apply with confidence.

OUR PURPOSE

To serve our world, nurturing relationships and developing opportunities.

OUR VISION

To be our communities’ long‑term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success.

OUR VALUES

Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment

Benefits

• Charity volunteering days
• Company away days
• Corporate gym membership
• Cycle to work scheme
• Dog‑friendly office
• Fundraising matching scheme
• Hybrid working
• Increased maternity & paternity benefits
• Lunchtime speaker programme
• Mentorship programme
• Monthly social events
• Pension and 8 x death in service‑payment
• Season travel ticket loans
• Wellness weeks

Seniority level

• Director

Employment type

• Full‑time

Job function

• Sales and Business Development

Industries

• Events Services