Overview

We have an exciting opportunity for a Sales Representative to join our successful London-based sales team on a permanent basis. For nearly 40 years, our organic veg boxes have been built on ethics, sustainability, and great-tasting food—good for you and the planet. As part of the UK's best-rated, employee-owned veg box company, you’ll be a co-owner with a genuine voice in shaping our future.

Our award-winning sales team is passionate about what we do, and here, success isn’t just about sales—it’s about pride, purpose, and making a real difference. This role offers great earning potential, a supportive team environment, and meaningful perks that truly matter.

"Love what you sell. Be part of something you believe in."

What you’ll do (Responsibilities)

• Represent Riverford across Central & Greater London, in a role that may involve travel to assigned locations.
• Set up eye-catching stands at train stations, high streets, farmers markets, and major foodie events; engage in conversations about food, cooking, and how our 100% organic veg fits into people’s lives.
• Speak with customers to raise awareness of Riverford’s products and values, and convert interest into sign-ups or orders.
• Work outdoors as part of a close-knit team, with on-the-job sales training and ongoing support to help you grow and thrive.
• Maintain driving and on-the-road duties as required, with full UK driving licence and confident driving experience.

Who we’re looking for

• Confident and friendly individuals who naturally engage with people.
• Positive and motivated self-starters who enjoy challenges and hitting targets.
• Passionate advocates for sustainability, great food, and making a difference.
• Team players who thrive in a supportive and rewarding environment.

Location

Working across Central & Greater London, ideally within a reasonable distance from our distribution hub based in Battersea, London, SW8 5NX.

Driving

On the road in one of our mid-sized vans, so a full UK driving licence and confident driving experience are essential. Our vans are fully equipped to ensure a safe and comfortable journey.

Working Hours

40 hours per week across five days, including weekends and bank holidays. Longer days on the road and occasional overnight stays may be required, with notice given in advance. Weekends are prime time for events and welcoming new Riverford customers.

Benefits & Compensation

• £29,111.91 per annum, plus a rewarding uncapped commission structure, with realistic on-target earnings (OTE) of £38,000 – £40,000
• Profit Share: A percentage of the profits shared equally among co-owners.
• Out & About: Enjoy vibrant locations, buzzing events, and a supportive team.
• Summer Team Day: A chance to connect, celebrate, and step away from the usual routine.
• Ethical Pension: Riverford matches contributions up to 5%.
• Wellbeing: Free support to keep you thriving, happy, and healthy.
• 33 Days Holiday: Includes a festive break to celebrate a successful year.
• The Cherry on Top: Free organic fruit and veg, plus 30% off your Riverford account.

Application Process

We’re excited to start first-stage calls ASAP and would love for you to apply. Our virtual recruitment process ensures flexibility while accommodating nationwide locations. The process is engaging, insightful, and true to our values.

Other organisations might refer to this role as Sales Executive, Field Sales Executive, Business Development Executive, or Sales Consultant.