About Flora Food Group

Global branded food champion Flora Food Group offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. Flora operates in over 100 countries with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with local brands and Professional business.

Position: Senior Brand Manager

Location: Southwark, London, Hybrid

Overview

This is a standout opportunity to take the lead on one of the fastest-growing and most loved plant-based brands in the UK and Ireland — Violife. As Senior Brand Manager, you’ll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from brand storytelling and innovation to shopper activation and commercial alignment. Violife is a range of award-winning plant-based foods made from coconut oil — 100% plant-based and 100% delicious. Free from dairy, preservatives, casein, lactose, gluten, nuts and soya. Rooted in the Greek word Vios, meaning life, Violife is about living life to the full and helping others do the same.

You’ll report directly to the UK & Ireland Head of Marketing and work closely with local and central functions across Sales, RGM, Category, Innovation and R&D. This is a career-defining role in a high-energy, high-accountability environment — perfect for someone who thrives on ownership and delivering results.

Key Responsibilities

• Brand Strategy & Growth: Own and lead the UKI strategy and positioning for Violife, aligning with regional and global direction.
• Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends.
• Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.

• Performance, Budget & Activation: Deliver a robust A&P investment strategy, covering media, digital, shopper marketing and loyalty activations.
• Set and track clear KPIs for brand performance, with proactive actions to optimise results.
• Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.

• Cross-functional Collaboration: Foster strong working relationships across Category, RGM, Sales, Innovation and R&D teams.
• Ensure seamless alignment across brand and customer initiatives to drive joint value creation.

What does it take to be successful?

We’re looking for a results-driven, insight-led brand leader with a passion for building purposeful, consumer-loved brands. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact on a category with unstoppable momentum.

• Strategic & Hands-On: Balance big-picture thinking with the ability to roll up your sleeves and execute projects brilliantly.
• Commercial Mindset: Experience working closely with Sales, Category and RGM functions — and ideally UK grocery customers.
• Data-Driven: Make decisions based on insight, KPIs and real-time performance metrics.
• Collaborative Leader: Build trusted relationships across internal and external teams and get the best from agency partners.
• Growth Mentality: Curious, agile and focused on delivering progress — every single day.

What’s Next?

If you’re an ambitious, insight-led marketer ready to lead Violife, one of the UK’s most exciting and purposeful plant-based brands, this is your chance to drive real impact. Big ambitions, big purpose — and a big opportunity to shape the future of food.

Application Deadline: 24th October 2025

Contact

For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com

EEO & Inclusion

Flora Food Group is committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based on values, qualifications, performance, skills, behaviours, experience, and knowledge. We strive to ensure job advertisements are free from unintentional bias and prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.