Head of People and Culture at Buttermilk

About Buttermilk

Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection.

We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.

Our Values

• Celebrate what makes us weird, with care for others
• Build on intent, not impulse
• Fail fast, learn faster
• Be supported by systems, not limited by them
• Be ambitious, pursue it healthily

Role Overview

As a Senior Campaign Manager at Buttermilk, you will be responsible for overseeing the full campaign lifecycle for clients, from initial creator discovery through to content approvals, ensuring campaigns are delivered efficiently, profitably, and with excellence. You will be instrumental in setting clear targets, managing client communications, and ensuring projects meet both client expectations and internal KPIs. This role requires a strategic mindset, strong organisational skills, and the ability to lead and mentor a team to deliver top‑knock results.

Key Responsibilities

• Campaign Management & Process Optimisation: Oversee the end‑to‑end creator process, optimising for efficiency, profitability, and success.
• Increase sign‑up rates, reduce drop‑out rates, and improve content quality and campaign results.
• Reporting back on optimisation of our processes and displaying innovative thinking on how we can improve, for wider agency implementation.
• Timeline & Target Setting: Set up and monitor delivery timelines and clear target setting for the team.
• Collaborate with the client, strategy, and data teams to support KPI setting and recommend deliverables based on client briefs.
• Client Communications: Occasional client communications related to campaign delivery, including timelines, creator management, and content approvals.
• Serve as the escalation point for any team queries, ensuring high standards of communication.
• Financial & Margin Oversight: Oversee the profitability of creator programs to ensure campaigns meet or exceed GP (gross profit) goals.
• Manage budgets and resources effectively to protect and enhance project profitability.
• Team Leadership & Management: Manage and mentor a delivery team, providing leadership in both line management and project management.
• Ensure the team is aligned with client goals and internal KPIs, fostering a high‑performing and collaborative environment.
• Reporting & Data Management: Provide input into reports and status updates for clients, ensuring transparency and accuracy in campaign progress.
• Conduct data checks and review dashboards to ensure the accuracy and efficiency of campaign performance tracking.

Core Competencies

Timeline & Target Setting

Sets clear campaign timelines and effectively manages internal teams to meet deadlines (across multiple departments). Sets clear targets for the creator services team (whilst referring to the capacity key/ considering an efficient team with competitive targets) and ensures targets are met. Delivers projects on time and within budget. Proactively considers how processes around timeline and target setting can be optimised to lead to a high‑performing and efficiently run team.

Client Communications

Clear and concise client communications for campaign & timeline updates. Timely responses to clients. Strong relationship built with clients. Oversee the profitability of creator programs to ensure campaigns meet or exceed GP (gross profit)/ campaign budget goals. Manage budgets and resources effectively to protect and enhance project profitability. Proactively explores how influencer budgets and team resource/ project profitability tracking and implementation can be optimised for future campaigns.

Team Management & Development

Effectively manages the creator team (including Senior Creator Executives) by providing regular, constructive feedback to support individual and team performance. Facilitates professional growth and development for direct reports through coaching, training, and career progression opportunities. Ensures team alignment with client goals and internal KPIs, fostering a high‑performing, collaborative, and motivated work environment.

Reporting & Data Management

Analysis of results & pivots where required across complex campaigns. Weekly decks being thorough and informative. Accuracy in reporting. Accuracy and timeliness of dashboard insight documentation. Upskill and delegate reporting and data management tasks to the wider team.

Campaign Management & Process Optimisation

Oversee the creator process from discovery to content approvals, driving efficiency, profitability, and campaign success. Increase creator sign‑up rates, reduce drop‑out rates, and enhance content quality and campaign results. Innovating on optimisation of our wider agency delivery processes and feeding back to the Head of Creator Services.

Success Metrics

• Timely and high‑quality delivery of campaigns.
• Achievement of campaign KPIs and performance targets.
• High client satisfaction (NPS).
• Strong project profitability and margin protection.
• Positive team feedback and effective leadership outcomes.

Required Experience & Skills

• 4+ years of experience in campaign or project management within an agency environment.
• Mandatory agency background with expertise in account management and Influencer Marketing (IFM).
• Proven experience in project management with a track record of delivering successful campaigns.
• Strong people management experience, including mentoring and team leadership.
• Experience working with large conglomerate brands (e.g. Estee Lauder, L'Oreal).
• Experience managing always‑on clients, with a focus on consistent delivery and client satisfaction.

What We Offer

• Private Medical Insurance
• Hybrid Working (London)
• £200 Home Office Setup Budget
• Night Key Membership
• Learning & Development Budget
• Friday 2PM Finish
• Socials and Events