2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Job Description

Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.

Job Description

Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.

Overview

The Senior CRM Manager will be accountable for the performance of our online CRM programmes across our core UK, US and DE markets (as well as other ROW activity). They will deliver best in class execution across our customer data platform (Ometria) to deliver incremental customer demand within our agreed allowable (marketing & discount spend).

To deliver profitable growth in the US, UK and Germany (as well as other ROW activity) through a best in class customer marketing strategy that continually finds new ways to drive incremental revenue from across the customer lifecycle. This role will report to the Head of CRM. The CRM team is currently split by Email/SMS and Print. This role is to lead our Email/SMS function and will expand as we continue to develop our new CDP (Ometria).

Location: 3 days per week based at our North Acton Office & 2 days WFH

What You Will Do

• Lead the planning and execution of customer lifecycle campaigns , ensuring personalised, data-driven communication across all key channels (email, SMS to start with but will be fast followers in Ometria).
• Drive customer retention and reactivation in line with Boden's brand values and commercial goals .
• Manage and mentor a high-performing CRM team while working closely with Brand, Data, Digital and Creative teams to deliver cohesive and impactful campaigns.
• Leverage Ometria to automate and personalize customer communications at scale.
• Test new approaches & tech to improve performance
• Turn insights into actions that drive incremental revenue & customer engagement.
• Work hand in hand with our Brand & Creative teams to make sure every CRM campaign not only performs but looks and feels unmistakeably Boden.
• You'll be the bridge between data and creative, bringing insight led ideas to life in ways that feel fresh, personal and full of personality.
  
  

• Proven experience in a similar role. Ideally with existing Ometria experience.
• An understanding of how to measure the incremental impact of CRM activity
• An understanding of commercial performance beyond platform revenue and ROAS .
• Proven track record of people management: hiring teams, building performance frameworks and managing people.
• Effective stakeholder management
• Loves finding solutions to complex problems both technically and intellectually .
• Enjoys having the ownership and accountability to deliver real change and growth.
• Able to balance being a technical specialist and a pragmatic thinker.
• Excellent multi-tasker who takes pride in accuracy and delivering strong results.
• Outstanding organisational and project management skills.
• Creative flair and confidence with a positive attitude.
• A keen eye for an opportunity, with a natural commercial curiosity.
• Able to influence and drive change across multiple functions.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Online Media

Referrals increase your chances of interviewing at Fashion Jobs United Kingdom by 2x

Get notified about new Senior Manager Customer Relationship Management jobs in London, England, United Kingdom.

London, England, United Kingdom 2 weeks ago

Director Customer Relationship Management

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 6 days ago

Executive Director, CRM Technology & Operations - EMEA

London, England, United Kingdom 52 minutes ago

London, England, United Kingdom 1 week ago

Director/VP of Digital Marketing & CRM – Based in tax Free Dubai

London, England, United Kingdom 2 months ago

Senior Marketing And Public Relations Manager

London, England, United Kingdom 1 week ago

Senior Compliance Manager - Marketing Focused

London, England, United Kingdom 1 week ago

Sr. Marketing Manager, Amazon Transportation Services

London, England, United Kingdom 6 days ago

Watford, England, United Kingdom 22 hours ago

Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

London, England, United Kingdom 2 weeks ago

Woking, England, United Kingdom 2 days ago

London, England, United Kingdom 6 days ago

Senior Marketing Compliance Manager, Global Financial Institutions

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

Hatfield, England, United Kingdom 3 weeks ago

Senior Performance Marketing Manager Crypto Gambling Acquisition

London, England, United Kingdom 4 weeks ago

Clinical Development Medical Director - CRM

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 months ago

Senior Manager CRM & Loyalty (12 Months FTC)- Maternity Cover

London, England, United Kingdom 5 days ago

Customer Relationship Management Manager (FTC)

London, England, United Kingdom 1 month ago

Senior CRM & CX Manager, Global CIX (Mat Cover)

London, England, United Kingdom 4 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.