Overview

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The role

The Design team focuses on one (admittedly huge) thing, and they do it very well…

Making sure our users have the best experience on our app!

They’re data‑informed researchers, innovators, content and design experts, casting a laser focussed eye over the execution and validation of our platform and its features.

With new Design leadership in place, it’s a truly exciting time to join the team. We’re building the foundations of a world-class function and anyone who joins will be building the future in the context of a hyper-growth start-up.

Design the future of everyday health, one joyful habit at a time.

Responsibilities

As a Senior Product Designer in the User-Centric stream, you’ll design complete user journeys that support women across every stage of their health — from the first period to menopause. You’ll craft holistic experiences that help millions of women better understand and manage their well-being.

Right now, our stream is shaping the future of femtech through work on the perimenopause experience and score, GenAI-powered insights and chats, weight management, and the Well-being Score.

Joining our team means you’ll have the opportunity to shape the future of women’s health technology on a truly global scale.

Qualifications

Must have:

• 6+ years of experience designing digital products for web and mobile platforms.
• A portfolio showcasing case studies in product design projects, demonstrating strategic thinking, strong UX/UI design, a clear problem-solving process, and measurable impact on users and business outcomes.
• Experience collaborating effectively with cross-functional peers and stakeholders.
• Passion for designing complex user journeys, attention to detail, and ability to communicate and justify design decisions effectively.
• Deep understanding of the end-to-end design process, from ideation to launch, including collaboration with engineers to troubleshoot technical issues and ensure high-quality implementation.
• Strong competence in Figma and common design tools, with experience creating interactive prototypes (Protopie, Figma, After Effects preferred).
• Expertise in accessibility (A11Y), ensuring consistency, scalability, and inclusivity.

Nice to have:

• Experience working in health tech
• Know-how using AI and LLMs to generate ideas from scratch

What you'll be doing

You'll be responsible for:

• Design intuitive, user-centered experiences that empower users to better understand their bodies and health.
• Collaborate closely with UX Researchers and Data Analysts to gather insights and validate design decisions.
• Support Product Managers and Design Leads in shaping initiatives and defining the roadmap.
• Partner with Content Designers to co-design and enhance content-driven experiences.
• Run discovery activities and ideation sessions such as design sprints or workshops.
• Develop end-to-end user journeys, from early-stage prototypes to high-fidelity mockups.
• Advocate for accessibility (A11Y) and ensure designs are inclusive and scalable across different user groups.

What you'll get

We offer:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Additional

This role requires that you’re located in the UK and have the right to work here. Our teams like to gather in the office from time to time to collaborate. Travel to the office is optional and may be required occasionally.