Overview

A boutique food brand is looking for a Social Media Manager to lead, own, and grow its organic presence across TikTok and Instagram. This is a hands-on, creative role where you’ll shape how the brand shows up online - from storytelling and trends to content creation and influencer partnerships. You’ll be instrumental in building not just a following, but a thriving community and cultural footprint. This is an in-office role in London with one day a week remote, offering creative ownership and close collaboration with the marketing and leadership team.

Responsibilities

• Lead TikTok and Instagram content strategy and execution.


• Own the content calendar from ideation to posting.


• Script, shoot, and edit short-form video content as needed.


• Direct and produce creative content — or brief in-house creatives/creators.


• Build and engage community through replies, reposts, and engagement loops.


• Manage influencer outreach, creator briefs, and partnerships.


• Collaborate on creative direction for new product launches and seasonal brand moments.


• Report on performance and iterate quickly to improve results.

Skills & Experience

• Experience managing social accounts for either a food, retail or lifestyle brand.


• Proven track record of growing or leading a TikTok/Instagram account that has performed.


• Confident in directing and creating content.


• Strong visual and creative instincts with an “extremely online” mindset.


• Skilled in photography, videography, and editing (Adobe Suite, Canva, CapCut).


• Strategic thinker but execution-focused.

Salary & Benefits

• Competitive salary: £45,000 per annum


• Full ownership of organic social and content strategy.


• Creative input across product launches and brand tone.


• Direct collaboration with senior leadership.


• Hybrid working: 4 days in office (NW London), Fridays WFH.


• Growth opportunity: potential to progress and expand the social/creative function as the brand grows.

Location & Workplace Policy

• Based in North West London


• Permanent, full-time contract.

About Major Players

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Food and Beverage Services and Food and Beverage Retail