Team leadership— Lead, mentor, and level up a small but exceptionally talented marketing team — acting as both coach and hands-on contributorGrowth ownership— Drive the full funnel. Acquisition, activation, retention, referral, and revenue — through organic and paid channelsGTM strategy— Own go-to-market planning and execution for new product launches, features, and campaignsNarrative & positioning— Craft a narrative that resonates with both crypto natives and mainstream users, positioning Pass App as the leader of a new AI-powered financial categoryData & KPIs— Define, own, and communicate growth and marketing KPIsProduct collaboration— Partner with product, design, and engineering on in-app growth loopsStrategic partnerships— Build partnerships with protocols, platforms, and projects to accelerate growth and distribution

Additional Description

Experience—10+ years of experience in consumer growth and marketing (fintech, gaming, social, or crypto)Crypto-native— You understand CT dynamics, KOLs, communities, memes, DeFi, and tokenomicsLeadership— You’ve built and led small, high-performing teams , balancing leadership with hands-on executionProven growth— You have a track record of driving growth in a consumer productFull-stack marketer— You’re comfortable running experiments across community, content, paid UA, lifecycle,partnerships, and brandHybrid thinker— You move seamlessly between funnel analytics, brand storytelling, and everywhere in betweenBuilder mindset—You’re scrappy and fast-moving but also think in systems that compound over timeOwnership— You see growth as your mandate end-to-end, from creative campaigns to product loops

Meaningful token allocation so you share directly in the upside you’re helping create25 vacation days per yearAnnual education budget to invest in your growthFlexible work schedule so you can balance life and work on your termsAnnual team retreats in amazing locations — not corporate offsites, but trips you’ll actually look forward to