Marketing Team Lead - Content & PLG (Blockchain Trust Layer)Location: New York City, Los Angeles, London, San Francisco (Hybrid)Compensation: $150K - $200KWe are a venture-backed startup, founded by experts in blockchain and cybersecurity, building a global trust layer for the internet's media content. Our mission is to secure proof of origin for media, tackling the growing threat of synthetic media and disinformation. We are seeking a visionary Marketing Team Lead to establish us as a technology leader in the blockchain, digital provenance, and authenticity space, and to help us rapidly scale.You will own the overall Go-To-Market (GTM) strategy and execution, responsible for refining our brand, positioning our platform, and building a high-performing team. This is a hands-on, high-impact role for an entrepreneurial leader who can translate a complex technical solution into a category-defining market narrative.Key ResponsibilitiesBrand & Category Shaping: Refine our category-defining brand, normalize our identity across all channels, and position the product for market leadershipGrowth Strategy: Collaborate with leadership and sales to drive the overall growth and marketing strategy, with a focus on Content and Product-Led Growth (PLG)Demand Generation Ownership: Own and manage all aspects of multi-channel demand generation, from digital channels to community building and field marketingPerformance Analysis: Establish key performance indicators (KPIs), analyze campaign performance, and provide insights to refine strategies and optimize ROITeam Building: Build a high-performing marketing team with a collaborative and results-driven culture, including managing agencies and in-house resourcesRequirementsExperience: 3-7 years of experience in a growth, demand generation, or marketing role, with a strong foundation in digital, product marketing, and brand buildingProduct Marketing Focus: Strong background in product marketing, especially for sophisticated technical productsStartup Velocity: Experience in seed-stage start-ups, ideally scaling from $0 to $1M in revenueExecution: Hands-on experience building a multi-channel demand generation motion, capable of designing and executing successful marketing campaigns with velocityMindset: Entrepreneurial drive, intelligence, and grit; you're happy to roll up your sleeves and are committed to the mission of content provenanceCommunication: An outstanding communicator (verbal, written, and presentation) who can easily articulate difficult conceptsLeadership & Influence: Experience managing agencies and/or in-house teams, and comfortable working cross-functionally and solving problems autonomouslyLocation PreferenceUS (preference for NY, SF) or London (if candidates have work experience in the US)BenefitsImpact & Ownership: Opportunity to shape a category-defining brand tackling a critical global challenge (disinformation and synthetic media)Growth: Unparalleled chance to rise faster and earn more than possible in a 'normal' career, supported by founders with deep experience in scaling high-growth startupsCulture: Join a team that values ambition, a constant growth mindset, and proven ability, where you are empowered to roll up your sleeves and drive the business forwardCompensation: Competitive compensation package with meaningful equity (details provided during the hiring process)Important notices: Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.Commitment to Equality and AccessibilityAt MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd's Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city. #J-18808-Ljbffr